Skip to main content
Imagination Needs Fuel Canada desktop
Imagination Needs Fuel Canada desktop


We craft playtime fuel for outside, where play, discovery, and imagination roam free. Our delicious snacks help with corner kicks, hat tricks and leaps of adventure. So kids can keep going, growing and exploring. Because childhood and imagination need fuel.

Playtime Fuel for Active Bodies and Imaginations.

We believe what you keep out of your body is as important as what you put in it. The CLIF Kid® Nutrition Pact is our promise to provide delicious snacks made with:

  • Organic
  • 10-12 G Whole Grains
  • Source of fibre
  • Non-GMO
Girl climbing into treehouse

Chalk It Up

Sometimes the best way to keep your kids active is to exercise their imaginations. And what better canvas to use than your home? All you need is a big box of sidewalk chalk, a bucketful of fun, and kid-powered imagination.
Start Drawing
Chalk drawn airplane and boy dressed as a pilot


Creative play promotes learning and important social lessons like cooperation, flexibility and patience–not to mention the obvious health benefits of being physically active. When kids are low on energy, play stops. Find out why fueling kids’ imaginative playtime matters, important nutrients for active bodies need, and which wholesome, on-the-go snacks little ones love.
Learn More
What Makes Up a Healthy Snack for Active Kids marquee 1400x700

Organic! Organic! Organic!

We aren’t just making soft, chewy, delicious snacks kids love. We’re also making a healthier, more just and sustainable food system. Ambitious, maybe. Achievable, you bet. We learned long ago that organic ingredients, which we started using over 12 years ago, is playtime fuel for active bodies and imaginations.
Learn More
Zbar tree