The Story of CLIF - by Gary
CLIF BAR is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains.
In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets.
The inspiration to create an energy bar occurred during a day-long, 175 mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in Mom’s kitchen, the CLIF BAR became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!